Creative Magic Group | Social Media Training Workshop For Individuals Small Business Owners

Why Attend?

Customised training workshop based on your needs, hands-on, you-can-do-it, how-to-do-it, step-by-step approach and fit specifically for your business.

Our trainers are seasoned marketing experts in their field that will bring a vast amount of hands-on experience.

We have experience in multiple niche industries and know the tools and approaches that work best to put your business on the right track.

We provide foundational training as well as expert training from social media to strategy, performance and planning.


Social Media Marketing Training Workshop

For Small Business Owners | Beginner


Description

Have you played around with promoting your business on Social Media, but you don’t get the desired results? As a small business owner, you´re busy all day, you don´t have time to figure everything out on your own, and your budget doesn´t allow you to hire an Ad Agency either.

If you´re looking for a step-by-step practical guide on how to use social media platforms to drive your business to the next level … then this beginner workshop is for you.

Learning Objectives

This course will get you started with the basics; getting started with the Facebook Family of Apps and Services (which includes Instagram), understanding the difference between social channels and the appropriate treatment of each, setting up a social media strategy and establishing a structured calendar for posting, how to effectively engage in social listening with your prospects and customers and how to measure social media success to optimize your approach to getting desired results.

After taking this course you will be able to grasp that tools that will help you stay organized and consistent along the way for your business.

Target Audience

This course is geared for entrepreneurs/small business owners looking to boost their digital marketing or web skills, marketers new to the digital marketing scene, students looking to boost their digital marketing skills and further their career and teams needing to upskill.

What's Included?

Training Materials (including videos), Printed workbook & notes, Notebook and pen, Name tag/card, Certificate of Participation, Free Wi-Fi, Refreshments; Tea and coffee, served with light snacks, bottled water and soft mints, freshly baked pastry served with your choice of fresh juice or homemade ice teas.

Pricing & Schedule

R6500 per delegate
Schedule Option 1 | Weekday Marathon over 4 Days (Monday – Thursday; 10am – 2pm)
Schedule Option 2 | Weekend Workshop over 4 Weeks (Saturdays; 10am – 2pm)

Click Here For Private & Corporate Training

Upcoming Workshop Dates: [Maximum of 12 Delegates per Workshop]

Weekday: 23 - 27 May 2022 | 13 - 16 June 2022 | 4 - 7 July 2022 | 8 - 11 Aug 2022 | 19 - 22 Sept. 2022
Weekends: 4 - 25 June 2022 | 6 - 27 Aug 2022 | 1 - 22 Oct. 2022

Locations

Sandton, Johannesburg | Durban | Cape Town

What Should I Bring?

Your Laptop + Charger, Cellphone + Charger


BOOK YOUR SEAT

VIEW WORKSHOP OUTLINE
Getting started with Facebook
Getting Started With Facebook and Partner Measurement Solutions.
Promote Your Business from Your Facebook Page.
Get started with the Facebook Family of Apps and Services including Instagram.
Connect and Engage With Your Audience Using Facebook Live.
Content Creation & Planning.

Getting started with Advertising
Brand Safety across the Facebook Family of Apps and Services.
Ad Auction and Delivery Overview.
Getting started with advertising: Brand Best Practices.
Getting started with advertising: Create Facebook Ads.
Getting started with advertising: Ads about Social Issues, Elections or Politics.
Advanced buying options: Reach and Frequency Campaigns.
Target the right audience: Collaborative Ads.
Targeting Custom, Lookalike Audiences and Core Audiences.
How to Reach Your Audience on Facebook Platforms.
Digging into Audience Insights.
Tracking and Facebook Pixels.

Building Awareness Campaigns & Increasing Online Sales
Boost Your Posts.
Design Creative to Drive Action.
Choosing ad formats.
Creating Ads for Mobile Devices.
Creative Planning for Formats and Placements.
Bring Your Business to Life with Stories.

Get creative inspiration
Design Creative to Drive Action.
The Role of Creative in the Ad Auction.
Optimizing Video for Mobile.
Campaign Performance with Ads Manager.
Ad Policies for Content, Creative, and Targeting.

DOWNLOAD FULL OUTLINE (PDF)

Social Media Marketing Training Workshop

For Small Business Owners | Advanced


Description

Do you want to develop a more worry-free and predictable sales process? Is your e-commerce store struggling with getting the right traffic? This training workshop will put you in the right direction to take their business to the next level. Learn performance marketing, generate leads and automate sales funnel to have a more stable predictable sales.

The key to increasing your reach, creating amazing engagement, and selling more—without the need for expensive specialists or agencies—is to discover the techniques of other successful social media marketers.

Learning Objectives

This advance Social Media training workshop will get you started with managing ads and measuring ads performance. It will further proceed to dig into how to; optimize campaigns with A/B Testing, analyse data, deploy advanced targeting, drive conversions and align KPIs with your business goals.
After taking this course you will have a full grasp of performance marketing and be able to grow your business swiftly using social media.

Target Audience

This course is geared for entrepreneurs/small business owners looking to advance their digital marketing or web skills, students looking to advance their digital marketing skills and further their career in performance marketing and teams needing to upskill.

What's Included?

Training Materials (including videos), Printed workbook & notes, Notebook and pen, Name tag/card, Certificate of Participation, Free Wi-Fi, Refreshments; Tea and coffee, served with light snacks, bottled water and soft mints, freshly baked pastry served with your choice of fresh juice or homemade ice teas.

Pricing & Schedule

R12500 per delegate
Schedule Option 1 | Weekday Marathon over 3 Days (Monday – Thursday; 10am – 2pm)
Schedule Option 2 | Weekend Workshop over 3 Weeks (Saturdays; 10am – 2pm)

Click Here For Private & Corporate Training

Upcoming Workshop Dates: [Maximum of 12 Delegates per Workshop]

Weekday: 6 - 8 June 2022 | 25 - 27 July 2022 | 5 - 7 Sept. 2022
Weekends: 7 - 21 May 2022 | 16 July - 30 July 2022

Locations

Sandton, Johannesburg | Durban | Cape Town

What Should I Bring?

Your Laptop + Charger, Cellphone + Charger


BOOK YOUR SEAT

VIEW WORKSHOP OUTLINE
Managing Ads
Getting started.
Deliver Actionable Media Recommendations.
Measurement Opportunities.
Align KPIs with Business Goals.
Facebook Ad Delivery System.
Optimize Campaigns with A/B Testing.
Make the Most of Marketing Insights.
Define a Measurable Business Goal.
Develop a Hypothesis to Test.

Measure Ad Performance
Measuring Creative Effectiveness.
Evaluate Data Sources.
Facebook Experiment Methodology.
Ad Auction and Delivery Overview.
Analyse Measurement Data to Extract Key Insights.
Evaluate and Optimize Your Advertising with Facebook Attribution.
Evaluate Your Marketing Strategy with Marketing Mix Models.
Evaluate Advertising Effectiveness with Observational Methods.
Conversion Lift.
Conduct Experiments to Measure Ad Effectiveness.
A Cross-Channel Measurement Approach.

Messenger & Community Building
Build Conversation with Consumers on Messenger.
Build Out Your Messenger Experience.
Building Productive Brand Partnerships for Your Group.
Keeping your Community Safe.
Measure and Analyze Community Success.
Define and Establish a Community.
Develop Community Strategies and Processes.
Engage and Moderate a Community.
Make Strategic Content Decisions for a Community.
Managing the New Public Groups Experience

DOWNLOAD FULL OUTLINE (PDF)

CreativeMagic Tutor

Who are the Trainers & Facilitators?

Our trainers are seasoned marketing experts in their field that will bring a vast amount of hands-on experience. They are experts who work on various clients’ accounts on a daily basis and take social media very seriously. Due to their vast experience across different sectors, our facilitators are able to advice you on what strategy is best for your type of business.

One of our lead facilitator, John Akinribido, has over 15 years of visual design experience working in various countries & sectors across the continent of Africa, sectors including Upstream Oil, Aviation, Media and Finance to mention but a few. He has assisted several entrepreneurs across Africa grow their businesses using performance and programmatic digital marketing technique. In addition, John is responsible for creating mind blowing designs, animations and web user-interfaces that effortlessly blend branding, messaging and functionality.

CreativeMagic Tutor

Why Social Media for Business?

Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand. Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications. Social media can help your business to: attract customers, get customer feedback and build customer loyalty. Book your seat for this workshop now and take your business to the next level.


BOOK YOUR SEAT

Testimonials

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Partaking in the social media training has helped me obtain a broader understanding of social media and all that it entails.

Benedict Chisuaka - Zamatha Group

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The social Media training equipped me effectively and creatively. Furthermore, it gave me alot of insight on how I can help the company I work for to market our brand, get more followers and it gave me an understanding on how to build relationships with our clients on all platforms.

Priscilla Moalahi - Global e-Talent

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Participating in the social media short course has given me the tools to develop content for the company that I work for and has sharpened my social media skills.

Zazi Gumede - Global e-Talent

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Best Social Media Workshop you will ever attend. I learnt a lot from the workshop and am now able to apply my skills in my organization.

Tim Eastland - Drone World

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What makes good training isn't just the learning material. The facilitator plays a role too, and I must say that the CMG facilitator knows his thing! Honestly, I don't regret taking part.

Noma Dlamlenze - Nomad Africa

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The facilitator of the social media training helped me rule out a lot of misconceptions regarding social media and gave me a clear insight on how great a tool it can be when used accordingly.

Lindsay Spencer - 2414 Media

Frequently Asked Questions (FAQs)

We offer two different training workshops for small businesses; a four-day beginner and a three-day advanced. Please read the workshop course outlines above to determine which is best for you. We recommend taking the advanced course if you are knowledgeable of at least 70% of the beginner course else both courses are strongly recommended.
Very flexible! Wherever your office or business is located, we can come to you and deliver a private custom training. The larger the group the bigger the discount, however, we also offer training for individuals, either at your corporate headquarters or your home.
Nope! We do not offer online training for now. Since our approach is based on your business needs, hands-on, you-can-do-it, how-to-do-it, step-by-step approach, we offer a rather physically interactive and engaging sessions… not online.
Absolutely! All Covid-19 regulations will be adhered to. Sanitizer will be provided. Please remember your mask.
Yes! You can become a smart marketer when you combine your experience and know-how with the right guidance, you can rapidly secure your future and accelerate your results.
If you are keen to pursue a career in digital marketing and take it to a very advance level, you can enquire about our Google and Programmatic Training Workshops.
Our training workshops are geared towards soft skills acquisition and targeted at individuals [and corporates] who wants hands on practical approach and up-skill. Upon completion, you will receive a certificate of participation.

Terms & Conditions

  • Seats must be booked in advance. Once you have booked your place, you will receive an invoice directly from us and via email and your booking will be secured upon receipt of payment.
  • Payments must be made at least a week prior to the workshop dates. No bookings will be confirmed without proof of payment prior to the workshop date.
  • Cancellations must be made at least three weeks prior to the workshop date to qualify for a full refund. Cancellations made within two weeks prior to the workshop dates will only qualify for a 50% refund. Cancellations made a week or less to the workshop date are non-refundable.
  • CreativeMagic Group reserves the right to cancel or postpone training workshops without prior notice should there not be the desired number of delegates to attend such workshop.
  • Should a training workshop be cancelled or postponed to a date that does not suit a delegate, such delegate will be refunded in full.
  • All delegates are required to arrive at least 30 minutes before the training begins for each day. Should a delegate not arrive for the training, it will be considered as no show and payment forfeited.
  • Should a delegate not be able to make the training workshop, a substitute delegate may take his/her place.

CMG offices
CMG offices

Get In Touch

CMG Marketing Communications (Pty) Ltd t/a
CreativeMagic Group
Daisy Street Office Park
135 Daisy Street, Sandown
Sandton, Johannesburg, South Africa

Tel: +27 10 590 6264
Mobile/WhatsApp: +27 73 499 0587
Email: training@creativemagicgroup.com

Copyright © 2015 - CreativeMagic Group | Social Media Training Workshop